How to bundle like a pro

A few years back, buying a mobile plan used to give a measure of anxiety bordering seizures.

The menu would be a few pages long with high doze of options with base rates, pulse rates, time of day among many other such items. The buyer was free to make any number permutation and combination from the menu.

One needed to be an adept mathematician to run a mental optimisation algorithm to find the best plan. Since I am anything but, I would go by the advice of the retail agent. And for the next few days, I would regularly get pangs of regret for missing out on that mysterious best plan.

Though I often sought counselling from my friends who were experts in these matters, their elaborate methods for plan selection barely registered in my mind. Continue reading How to bundle like a pro