When is the right time to unbundle your offerings?

Once taken for granted, the domestic plane tickets do not come with free food and multiple option to change your plans.

These days, we not only play for them separately but also for other conveniences such as extra leg room. Effectively, what has happened is that airlines have unbundled their offering and have begun to offer a-la-carte pricing. So the question is when is the right time to move away from bundles to a-la-carte. Continue reading When is the right time to unbundle your offerings?

How to bundle like a pro

A few years back, buying a mobile plan used to give a measure of anxiety bordering seizures.

The menu would be a few pages long with high doze of options with base rates, pulse rates, time of day among many other such items. The buyer was free to make any number permutation and combination from the menu.

One needed to be an adept mathematician to run a mental optimisation algorithm to find the best plan. Since I am anything but, I would go by the advice of the retail agent. And for the next few days, I would regularly get pangs of regret for missing out on that mysterious best plan.

Though I often sought counselling from my friends who were experts in these matters, their elaborate methods for plan selection barely registered in my mind. Continue reading How to bundle like a pro